Vikram Thanigaivelan — NYC food and lifestyle creator known as @vichrome
The Creator

Vikram
Thanigaivelan

@vichrome

Your friendly neighborhood chai guy.foodie.storyteller.creator.chai guy.

Food and lifestyle creator, Senior Product Manager on the Copilot Developer Platform at Microsoft. Northwestern and ETH Zurich alum. Based in NYC.

94K
Instagram
51K
TikTok
1.7M
Likes
Chai & Tea Indian Cuisine NYC Eats Lifestyle Tech x Culture
Origin Story

It Started
With Chai

Before the brand deals and the millions of views, it was just Vikram making chai the way his family taught him. Authentic, fragrant, deeply personal. That first wave of videos hit a nerve.

Viewers across South Asia and the diaspora said this is exactly how my mom makes it. From a small kitchen in Seattle, a community was born.

Vikram grilling at Microsoft in a Microsoft shirt

Tech x Creator

Microsoft · Northwestern · ETH Zurich

By Day

Senior PM at Microsoft

Building developer tools on the Copilot platform. Engineering roots from Northwestern and ETH Zurich. Bridging tech and culture, shipping features and shipping content.

Community

Bringing People Together

Co-chairing the Asian Employee Resource Group at Microsoft. Building a community of food and culture enthusiasts. His Substack is your guide to mastering Indian cooking at home.

Partnerships

Brands I've Worked With

From food and beverage to fintech. Authentic collaborations that connect culture and brand.

Milk

@gonnaneedmilk
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Bilt

@bilt
Fintech
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SodaStream

@sodastream
Beverages
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Grubhub

@grubhub
Delivery
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Kolkata Chai × Hasan Minhaj

@kolkatachaico
Food & Beverage

Also collaborated with

Graza
@getgraza
Momofuku
@momofuku
Audience

Who's Watching

A highly engaged, purchase-ready audience of foodies, millennials, and South Asian diaspora — 66% ages 18–34, 65% female.

145K+
Combined Followers
IG: 94K | TT: 51K
1.7M+
Total Likes
High engagement, authentic community
4+
Content Verticals
Food, beverage, fintech, wellness

Audience Demographics

Ages 18–24 25%
Ages 25–34 41%
Female Audience 65%

Why Brands Choose Vikram

1
Authentic Storytelling
Content rooted in real culture and lived experience — not scripted reads
2
Cross-Platform Reach
Engaged audiences on Instagram, TikTok, YouTube, and newsletter
3
Tech + Creator Hybrid
Microsoft PM who understands both the product and the story
4
Proven Results
Repeat partnerships across food, beverage, fintech, and wellness

Find Vikram

Everywhere @vichrome

Let's collaborate

Interested in a partnership? Let's create something authentic together.

Reach out team@truetiger.co