The Creator
Vikram
Thanigaivelan
@vichrome
Your friendly neighborhood
chai guy.foodie.storyteller.creator.chai guy.
Food and lifestyle creator, Senior Product Manager on the Copilot Developer Platform at Microsoft. Northwestern and ETH Zurich alum. Based in NYC.
Chai & Tea
Indian Cuisine
NYC Eats
Lifestyle
Tech x Culture
Origin Story
It Started
With Chai
Before the brand deals and the millions of views, it was just Vikram making chai the way his family taught him. Authentic, fragrant, deeply personal. That first wave of videos hit a nerve.
Viewers across South Asia and the diaspora said this is exactly how my mom makes it. From a small kitchen in Seattle, a community was born.
Tech x Creator
Microsoft · Northwestern · ETH Zurich
By Day
Senior PM at Microsoft
Building developer tools on the Copilot platform. Engineering roots from Northwestern and ETH Zurich. Bridging tech and culture, shipping features and shipping content.
Community
Bringing People Together
Co-chairing the Asian Employee Resource Group at Microsoft. Building a community of food and culture enthusiasts. His Substack is your guide to mastering Indian cooking at home.
Partnerships
Brands I've Worked With
From food and beverage to fintech. Authentic collaborations that connect culture and brand.
Milk
@gonnaneedmilk
Food & Beverage · Featured
SodaStream
@sodastream
Beverages
Grubhub
@grubhub
Delivery
Kolkata Chai × Hasan Minhaj
@kolkatachaico
Food & Beverage
Audience
Who's Watching
A highly engaged, purchase-ready audience of foodies, millennials, and South Asian diaspora — 66% ages 18–34, 65% female.
145K+
Combined Followers
IG: 94K
|
TT: 51K
1.7M+
Total Likes
High engagement, authentic community
4+
Content Verticals
Food, beverage, fintech, wellness
Why Brands Choose Vikram
1
Authentic Storytelling
Content rooted in real culture and lived experience — not scripted reads
2
Cross-Platform Reach
Engaged audiences on Instagram, TikTok, YouTube, and newsletter
3
Tech + Creator Hybrid
Microsoft PM who understands both the product and the story
4
Proven Results
Repeat partnerships across food, beverage, fintech, and wellness
Find Vikram
Everywhere @vichrome
Let's collaborate
Interested in a partnership? Let's create something authentic together.