A creative studio
for food, culture,
and the brands
that move them.

True Tiger produces short-form video, editorial, and branded content for the makers shaping how we eat and live — out of New York, for everywhere.

The Studio

What we make

Three lanes, one point of view: content that feels like culture, not advertising.

01 · Branded

Branded Content

Short-form video and editorial built for food, beverage, and lifestyle brands. Concept through final cut.

02 · Creator

Creator Partnerships

Authentic collaborations through @vichrome and our network — 145K+ engaged followers across IG and TikTok.

03 · Editorial

Editorial & Newsletter

Long-form storytelling through Substack and culture-first publications. Recipes, essays, and field reports.

Selected Work

Brands we've partnered with

From food and beverage to fintech and wellness — campaigns built around story, not script.

Milk @gonnaneedmilk Bilt @bilt Cuisinart @cuisinart Grubhub @grubhub Kolkata Chai @kolkatachaico Graza @getgraza Momofuku @momofuku
View all partnerships

Let's work together

For partnerships, productions, and press inquiries — get in touch.

team@truetiger.co